You are looking with the quarterly reviews. Profits projections are powerful. Your profits group is firing on all cylinders. The marketplace is ripe for disruption. Then, the CIO walks in.   You check with, "How rapidly can we start a new, personalised shopper loyalty app? Our rivals are getting floor." https://reidoerep.bleepblogs.com/39908855/your-most-significant-competitive-edge-is-hiding-in-your-server-home