Brand identity expresses what a brand stands for through unique, recognizable aspects that established it aside from competition. In Making Brand Benefit, Avery likens brand identity to designing a set of tinted glasses: “These glasses coloration how shoppers have an understanding of, working experience, and worth a product or service,” https://logo-design-services10864.blog2freedom.com/38277576/helping-the-others-realize-the-advantages-of-logo-design-services